The Kardashian family is putting on a show

They had said goodbye to the reality show that gave birth to them in June 2021. Keeping up with the Kardashians (KUWTK). Their absence will have been short-lived: Kris, Kim, Kourtney, Khloé, Kendall and Kylie are returning this week with a new show simply titled: The Kardashians.

Posted at 7:45 p.m

Annabelle Nicoud
special cooperation

In the United States, a slow one striptease Media naturally accompanies this much-anticipated return: magazine covers (Fashion and diversity), a TV spot at the Oscars, a few interviews with Ellen DeGeneres, or on ABC, the parent network of the series’ new channel (Disney+ in Quebec). What does the royal family of American television have in store for us?

The Kardashians mean business

« Never act against the family (“Never go against the family”): Issued twice in the trailer (viewed more than 12 million times on YouTube as of this writing), this warning has longtime fans fearing the worst for the Kardashians.

” It is very sopranovery The Godfather laughs Natalie Franklin, author of the @norisblackbook Instagram account, which parodies North West, the eldest daughter of Kim Kardashian and Kanye West — and who has no fewer than 1.5 million subscribers, including Kim herself and Julia Fox, per fugitive flame by Kanye West.

A lot of reality shows have imprinted a certain craziness, shall we say. The KardashiansAiring on Hulu, a Disney-owned streaming platform, heralds a leaky aesthetic that moves away from genre codes.


PHOTO JORDAN STRAUSS SUPPLIED BY ASSOCIATED PRESS

Kourtney Kardashian and her lover Travis Barker at the Grammy ceremony on April 3rd

“They’re positioning themselves as serious businesswomen now, but that might leave room for a bit of madness. We’re coming out of a pandemic, there’s a war… wouldn’t you rather do a bad job Kris? Joke Natalie Franklin. For the record, Mme Franklin met Kim and Kourtney and appeared in the final season of KUWTK. “In real life, Kim and her sister are both beautiful,” she says, but also very funny and capable of self-deprecation. »

A show that does bling

Gone are the days when the Kardashians were just another Beverly Hills family simply craving the comfort of fame. Nearly 15 years after their cathode beginnings, the family is at the helm of an empire spanning everything from entertainment to cosmetics to alcohol, household products and ready-to-wear. It now weighs nearly US$5 billion, after diversityand Kim Kardashian’s net worth alone is estimated at $1.8 billion.

“The show is only called up The Kardashians, and I think that’s important. This makes them an iconic family, like the Kennedys or the Windsors. They are on another planet now, they are deities who are the culmination of a certain culture,” analyzes Meredith Jones of Brunel University, London, and organizer of two “Kimposiums” dedicated, as her name suggests, to Kim Kardashian .

According to the American press, Disney would have provided a sum “in the nine-figure range” to attract the Kardashian family. In short, the viewer’s identification with the Kardashians, one of the engines of KUWTK2022 will be tougher than 2007.


DANNY MOLOSHOK PHOTO, ARCHIVE REUTERS

Kim Kardashian and Kanye West in 2020, a year before their split

Ye vs Pete

Unsurprisingly, “KimYe” (Kim and Kanye West)’s acrimonious divorce will be the focus of this season: Kanye West has made numerous outings against his ex and new companion Pete Davidson over the winter. It’s Kim’s third divorce — and her second in front of the cameras of a reality show.

The divorce is certainly being staged to show Kim sympathy for Kanye [qui a eu un diagnostic de bipolarité en 2016]. But she will not position herself as a victim of violence when there is violence.

Meredith Jones from Brunel University, London

As for Pete Davidson, the chances of him becoming a regular on the show aren’t very good. “He’s a good short-term pal, doesn’t mind being in the public eye, but he’s not a long-term companion,” said Natalie Franklin.


PHOTO EVAN AGOSTINI, ARCHIVE RELATED PRESS

Comedian Pete Davidson has been in a relationship with Kim Kardashian since fall 2021.

Those who are curious can fall back on the backstage Saturday night livewhere Kim met up with Pete in the fall to maybe find out how this unlikely couple got together.

A Marriage and Questions

Another couple whose stockings should be the focus of this new release: Khloé and Tristan Thompson, who multiplied the flings and confirmed in January that they had a child with another woman during their relationship. The eldest of the Kardashians, Kourtney, has a brand new husband, Travis Barker, and family aspirations. There’s also a mystery over how the show will (or won’t) address the Astroworld Festival tragedy of Travis Scott, the father of Kylie Jenner’s two children, which claimed eight lives last summer.

No return from Caitlyn Jenner

Caitlyn Jenner, a parent figure from the show’s inception who disappeared after her split from matriarch Kris, will not be coming back. “She asked to come back on the show,” recalls Natalie Franklin, quoting a tweet from the former Olympic gold medalist at the Montreal games.

But the Kardashian portion of the family seems to have more or less cut ties with Caitlyn, parents of Kendall and Kylie, she believes.


PHOTO MATHIEU WADDELL, LA PRESSE ARCHIVE

Kylie Jenner came to Pointe-Calumet Beachclub to celebrate her 18th birthdaye birthday, 2015.

And as those who’ve seen friends disappear throughout the season know, there’s no redemption possible with the Kardashians. Caitlyn Jenner made her Fox News debut in late March as a very conservative commentator who doesn’t position herself as a trans activist at all.

here forever

Not on Instagram or TikTok and think you’re safe from the influencer culture of Kardashian rule? You wonder why the press in general and The press specifically talk about it at all? Meredith Jones has a message for you: “It’s a misogynistic and moral attitude that shows a certain lack of understanding for popular culture and drives me crazy. »

In addition to their undeniable success, the Kardashians have reshaped some popular culture in their image. They knew how to use social networks faster than other celebrities. Snubbed because he was on the cover of playboy More or less classy in 2007, today Kim is an undeniable icon of fashion and luxury that never stops redefining the criteria of beauty for women.

“Who can sell thousands of perfumes or cosmetics online in a matter of seconds, only on their networks? asks Corderro McMurry, a journalist with Texas television and author of a university paper devoted to Kim Kardashian’s media weight, published at his own expense, Can I get a copy? They have become social media and reality TV icons and have proven to be enduring role models. »

The Kardashians will be available on Disney+ in Quebec on April 14.

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