To bring children from home to the 4 corners of the world and France, Magali Chiapello-Tuaz and Nathalie Rivet founded EnVoyaJeux, an ethical, committed and supportive company that designs and manufactures educational games and fun activities.
After designing themed boxes on countries like Cambodia, Peru, Greece, Japan and many more, the two friends are back with a new project: the 7 MIAM, a game with 7 reinvented families to discover culinary treasures of our regions for children. After a first version dedicated to the Auvergne-Rhône-Alpes region, Magali and Nathalie bring one Ulule campaign to fund the release of two new versions: the Brittany and Provence-Alpes-Côte d’Azur. Discovery.
Who are you and what are you doing?
We are Nathalie and Magali, two passionate about travel, discovery and encounters. After a career in polymer engineering for one and computer science for the other, we took a break from our careers, volunteering, 5 years of animation in elementary schools. And then… 3 years ago we started an entrepreneurial adventure by founding EnVoyaJeux. We design, create and manufacture Educational games that will take children all over the world and to France. To date we have two collections: country boxes and 7 MIAM decks.
With the country boxes you discover a country in all its facets with many fun and educational activities and an exclusive board game from the country. The 7 MIAM are Games of the 7 families revisited with EnVoyaJeux sauce to play and feast on dishes from around the world or regions of France. Our games are sold in more than 100 stores across France and our customers eagerly await our new products every year.
Can you tell us something about your project?
The 7 MIAM, games of the 7 families really like no other, they combine two of the most popular activities of the French: board games and gastronomy. Each family of cards revolves around an emblematic dish from a French country or region, with 1 “dish” card and 5 “ingredients” cards.
Ready for a game? In the family “Walnut cake I would like the walnuts” and for beginning readers in the family “Blue I would like the number 2”.
And how the DNA of EnVoyaJeux can be learned in a playful way, as a bonus there is an anecdote on every card. Did you know that “crushed walnut shells are used as insulation in NASA rockets!” »? Unbelieveable story! You can’t imagine how much we’ve searched to find this little piece of information that will satisfy the appetites of young and old alike.
And after playing, we couldn’t leave you wanting more. And yes, we have thought of everything! The booklet with the 7 recipes is included with the card game.
France is THE country of gastronomy! With the 7 MIAM you will be able to do this by playing Discover the culinary treasures of our regions. Being based near Grenoble, we started our tour of France in Auvergne-Rhône-Alpes.
And to continue, we just started a crowdfunding campaign on Ulule to publish the 7th MIAM of two new regions: Brittany and Provence-Alpes-Côte d’Azur.
Why did you choose this adventure?
We introduce children to the world with our boxes, but some of our customers have asked us… And France?
That’s why we have used all our wealth of ideas and creativity to think of something new original and unusual card game that highlights the culinary heritage of France: the 7 MIAM.
In 2021 we released an Around the World version to complete our collection of country boxes and start our tour of France, our Auvergne-Rhône-Alpes region. Given the success of these games, today we are enriching our collection with other regions of France to satisfy all the curious little budding chefs.
What are the values of EnVoyaJeux?
EnVoyaJeux is a ethical, committed and supportive company. We work in shorts with suppliers who have an environmental policy. We work with an ESAT for certain actions.
We support associations that work for children, either financially or through donations. For this reason we have partnered with the Lesbluses Roses association for our Ulule campaign. Contributors to our project can offer games to children in the hospital.
With one click you can support a young company and at the same time carry out a solidarity campaign to put stars in the eyes of children!
What message do you want to convey with your campaign?
With our well thought-out card game, the 7 MIAM, it is possible to fulfill all parents’ expectations. The 7 MIAM game has all the advantages of the timeless 7 Families game, with simple rules that make it the quintessential cross-generational game. It enables the development of Memory, observation, patience and even strategy.
He also takes part in the culinary upbringing of children. It teaches them to recognize ingredients, makes them want to cook, discover the taste of “homemade” dishes and try new products or new recipes.
With the 7 MIAM: games, laughter, moments of sharing, discovery, the joy of cooking with the family, feasting… And all this away from the screen. Without forgetting the environmentally conscious side is everything Made in Francein the Auvergne-Rhône-Alpes region with materials that respect the planet.
Wanna play 7 Yummy with family ? Meet at the EnVoyaJeux Ulule page find out what educational card game that will awaken your child to it culinary heritage our regions!