L’Armoire de Bébé, the brand of the LDLC group that has been shaking up the codes of the childcare market since 2015, opens a new store in Cormontreuil, on the outskirts of Reims. This new point of sale is the first in the region, the brand already has 6 stores in Rhône-Alpes, Gard and Yvelines. L’Armoire de Bébé Cormontreuil offers a selection of more than 4,500 trendy references over 380 m²2.
A NEW LOCATION
After six openings in France since 2018, L’Armoire de Bébé opens a new store in the commercial area of Reims Cormontreuil within the Marne, March 28th. This new location is located in a modern building in the commercial area between the organic specialist L’Eau Vive and the well-known brand Cuisines Schmidt. A spacious format with an atypical layout that immerses the customer in an oversized and carefully decorated universe. The store also relies on the website, which offers all the brand’s references in a few clicks. Thanks to its multiple channels, L’Armoire de Bébé meets the needs of different types of customers by offering them solutions adapted to their lifestyle.
L’Armoire de Bébé regularly asks its customers on social networks to refine its expansion strategy in the territory and to reach them. The childcare specialist, who oscillates between two store concepts to develop his brand, would like to settle in active business parks that are easily accessible for families or in smaller local formats within centers – dynamic cities.
“With this new store we want to meet new customers, open the doors of a new city and offer everything you need to equip yourself before and after the baby’s arrival, decorate the children’s room, make beautiful gifts … We want you sincerely offering a warm and controlled customer experience“, says Marion Gilly, Managing Director of L’Armoire de Bébé.
A PLURAL OFFER TO PREPARE BABY’S ARRIVAL
Thanks to a customer journey designed by the internal teams and designed by an architect to live an experience from the child’s point of view, in this new store parents will discover more than 4,500 items in the different universes offered: stroller, car seat , Food, Decoration, Plush & Cuddly Toy, Awakening & Toys, Textiles, Health & Safety. On site, a team of 5 professionalstrained in the needs of young parents, answers all their questions and gives them security on their way.
Workshops are also offered throughout the year to prepare clients for the arrival of their baby. The latter can learn the art of babywearing or even get advice on how to decorate their newborn’s room.
“That is important to us to support our customersto be there for them and with them, to advise them and, above all, to listen to them,” explains Marion Gilly. “Our desire and our need for contact with our customers, this need to meet them, is the very origin of the Development of retail outlets L’Armoire de Bébé, beyond our e-retailer activity. »
NEWS FROM THE CHILD CARE SIGN 2022
In 2022, L’Armoire de Bébé will pursue its development strategy in particular in the following areas:
The brand offers the opening of several stores, according to its two concepts – in a business park or in the city center – to establish its presence in France and get closer to its customers. Each store opening allows hiring from 2 to 5 team members.
The teams in the stores of L’Armoire de Bébé are changing to 4 days week from April in line with the LDLC group. The brand fully follows this approach and is pleased that its employees can gain in life comfort and well-being.
Baby’s Wardrobe still works its eco-citizen actions every day and strives to limit its ecological impact as much as possible.
Practical information Baby wardrobe Cormontreuil
5 avenue des Goisses 51350 Cormontreuil
Open from Monday to Saturday from 10am to 7pm.
The LDLC Group was one of the first companies to introduce online sales in 1997. Today, the LDLC Group is a specialized multi-brand distributor and a major player in e-commerce in the IT and high-tech market, aimed at individuals (BtoC) and professionals (BtoB). It carries out its activities through 15 brands, has 7 dealerships and employs almost 1,000 people.
Multiple awards for the quality of its customer relationships, recognized for the efficiency of its integrated logistics platforms, the LDLC Group is also developing a network of own or franchised branches.
Find all information on the website www.groupe-ldlc.com