LEGO and Epic Games will shape the future of the Metaverse to make it safe and fun for kids and families.
As in the manner of its future competitor Roblox, the metaverse tees off for kids LEGO and Epic Games will be a family-friendly digital experience that provides access to tools that empower startups to become confident creators and provide them with exceptional play opportunities in a safe and positive space. As the Metaverse evolves, it changes the way people meet, play, work, learn, and interact in a 3D virtual world. The two companies will combine their years of experience to ensure that this next iteration of the internet is designed with the best interests of children in mind from the start.
We team up with @LEGO_group to build a fun place for kids to play in the metaverse!
Learn more here: https://t.co/rtrckV9UJm pic.twitter.com/rsDDjgXEq7
— Epic Games Newsroom (@EpicNewsroom) April 7, 2022
“LEGO has been inspiring the imaginations of children and adults through creative play for nearly a century, and we look forward to coming together to create a space in the Metaverse that is fun, entertaining and made for children and families.said Tim Sweeney, CEO and Founder of Epic Games. Niels B. Christiansen, LEGO Group CEO added: “Children love to play in the digital and physical world and switch seamlessly between them. We believe there is tremendous potential for them to develop life skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, stimulating and useful for all. Just as we have protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to create this exciting and fun future.”
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LEGO and Epic Games have agreed to follow three principles that ensure the digital spaces they create offer engaging opportunities for safe and engaging play, namely, giving children and adults tools that put them in control of their digital experience .
- Epic Games has experience in developing creative tools and immersive worlds that are open and accessible to players and developers around the world. She is at the forefront of popular culture, creating experiences that connect people through play, music and creative collaboration. Epic Games is also committed to enabling developers to create age-appropriate online experiences for gamers, and in 2020 acquired SuperAwesome, a breakthrough technology company dedicated to providing safe digital engagement for children under 16
- For 90 years, LEGO has inspired generations of children to play with the endless creative possibilities of the LEGO brick, which remains at the heart of their business. The company is a leader in defining safe digital gaming experiences for children, including developing an industry-standard children’s digital safety policy with UNICEF and launching the first fully live moderated children’s social app in 2016