Lego is investing in family metaverses for kids by partnering with American video studio Epic Games. The Lego Group, famous for their tiny building blocks, and Epic Games, a studio that makes video games like Fortnite, are teaming up to build a metaverse for kids to play in. This partnership will be long-term to shape the future of Metaverse and make it safe and fun for kids and families.
Epic Games announced around the same time, on April 11, a $2 billion funding to develop its vision of the metaverse. The investment is made by Sony Group, shareholders of Epic Games, and Kirkbi, an investment company behind Lego. Sony and Lego are each investing $1 billion. ” We are confident that Epic’s expertise, including its game engine, combined with Sony’s technologies will accelerate our efforts to develop new digital experiences for sports fans and our virtual production initiatives. » we say on the Sony side.
A safe and positive space
Lego and Epic Games will partner to create an immersive, inspiring and engaging digital experience for kids. This digital experience is designed to be family-friendly. She wants to give children access to tools that enable them to become creators and offer them games in a safe and positive space. ” Children enjoy playing in the digital and physical worlds and moving seamlessly between the two says Niels B. Christiansen, CEO of the Lego Group.
« Through digital experiences, children can develop skills such as creativity, collaboration and communicationhe describes. “ We have a responsibility to make these universes safe, inspiring, and useful for all. We’ve protected children’s rights to safe physical play for generations, and we’re committed to doing the same for digital play. We look forward to working with Epic Games to create this exciting and fun future. he proclaims.
A fun and entertaining metaverse for kids and families
Speaking from Epic Games, Tim Sweeney, CEO and Founder of Epic Games states: “ We’re excited to partner with The Lego Group to create a fun and entertaining space for children and families at the Metaverse. “. Lego and Epic Games want to be part of the Metaverse transformation that will reshape the way people meet, play, work, learn and interact in a 3D virtual world. Lego and Epic Games will make that happen that this next iteration of the Internet is designed with the best interests of children in mind.
Lego and Epic Games will defend three principles to develop secure digital gaming spaces. It is about protecting children’s right to play by making safety and well-being a priority. It is also about protecting the privacy of children by putting their well-being first. Finally, we need to offer children and adults tools to control their digital experience. Epic Games recalls that in 2020 it acquired SuperAwesome, a company specializing in technologies designed to ensure safe digital interactions with children under the age of 16.
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